Backed by the experience of 6 generations in the entertainment industry, elrow is the latest, craziest and biggest entrepreneurship adventure by the Arnau family. With a unique concept mixing electronic music, own built scenarios, theater and circus, elrow fans get transported to another world everytime they gather in their global shows. Born in Barcelona and with a strong presence in US, UK and Europe, today elrow is part of the Superstruct Family, a Providence Equity owned vehicle with more than 40 festival brands in its portfolio that’s transforming the industry of large creative music events.
-
Linkedin | Web
“Vicenç and his team have been our key partner in bringing the brand from global electronic music and turning it into the leader in immersive experience. He was instrumental in securing the Providence investment deal and has since led our Board. Wizards Partners has rebuilt the team for elrow every time our strategy evolved, including the finance, and marketing functions.”
Juan Arnau, CEO elrow
Milestones
- Founded in 1870
- Superstruct becomes a partner in 2017
Key Facts
- + 100 employees
- 40M yearly turn over
- +800K tickets sold every year
- Shows in 38 countries
- 3M Social Media community
Heroes
- Juan Arnau
- Cruz Arnau
In the News
-
![]()
Ron English: “La humanidad es más profunda y rica que simplemente un sujeto al que vender cosas.”
05.10.22 | Glamour
-
![]()
elrow presents a brand new collaboration with Ron English
2.09.22 | Rave Jungle
-
![]()
Watch an Empty Warehouse Become a Psychedelic Party Wonderland
20.12.19 | The New York Times
-
![]()
The Sun Never Rises on the elRow Party Empire
31.09.19 | Elrow
-
![]()
"el row is capable of delivering 5 shows on the same day..."
14.03.19 | elrow
-
![]()
Inside elrow: A fantastical music event expanding around the world
04.09.18 | Forbes
