We work fast, and we expect our companies to do the same. We are persuaded that speed is a key factor of success in today’s competitive landscape. Quick turnarounds, fail fast, A/B test everything and start over if necessary. Zero time wasted in useless political organizational discussions. Let's move on.

We spend too much time working to make it boring. Let’s crack a joke in the most unexpected moment. Let's enjoy every moment and make work fun: people tend to perform much better when they like what they do. One warning: political correctness is not our forte, and that’s OK. We are not the posterchilds of the Woke generation.

In God We Trust …. Everybody else, bring data. At Wizards, we inform every opinion with KPIs and we expect our companies to do the same. Numbers tell the story and we help each one of our companies to tell their stories with numbers.

Every data point is to be shared. And we mean every data point; we believe that teams perform better when everybody has access to the same information. Radical candor, backed by numbers and facts, is the communication style we favor.

We believe that brands that ultimately work well for both the right and left side of the brain. We demand excellence in aesthetics, design, presentations and documents. A hidden gem shines even more inside a beautiful package.