An entrepreneur at heart who flourishes in start-up and creative projects, Ariana is a brand person at core with a very strong business development component. She is, in all senses, a brand fanatic. With a true eye for design, Ariana is always abreast of new aesthetic trends, and has dedicated her career to drive cult brands forward, engage with other leading brands, and build experiences. From Vueling to eDreams, to Airbnb, elrow, Typeform, and then making a stance (this one as co-founder) in personalized nutrition at Ketonico, Ariana has had the privilege throughout her career of being involved in many processes of brand creation, with such brands really impacting people's lives. This is what truly drives her passion.  Ariana has over 15 years experience developing businesses and brands with high-level experience in brand strategy, creative development, product launches, complex negotiations, integrated marketing plans, and international development. She currently lives between Barcelona and Ibiza, happily married and a mother of 3.