Lifestyle Labs is the Spanish-leading low-carb house of brands where you will find all you need to move to a healthier lifestyle. Its strength is the coverage of all key lines of business for giving its community the necessary support for a life-changing step up through better nutrition: At its core, there’s KetoMarket, a low-carb high-fat food online marketplace with several EU exclusive distribution deals. For the highest standard in keto diet food choice, Ketonico is a fully owned and operated brand with more than 40 SKUs. For those entry-level consumers that need a place to start the change, PlayKeto is the right fit. And finally, Lifestyle Labs has a digital diet planner, KetoNutt, to guide you all on this exciting trip.
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Ketonico | Keto Market

“Wizard Partners have led the merger of the best low-carb brands in the market, including Keto Market, which I founded from scratch. We have now transformed into a growth rocketship and we count on changing the way thousands of people eat. This revolution won’t stop.”

Yara Serrano | CEO

Milestones

- Founded in 2022
- Result of a three way merger led by Wizard Partners

Key Facts

- +150K monthly revenue
- +300 SKUs
- +16 brands | exclusive & owned
- +10K daily visits

In the News

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